Wednesday, February 16, 2011

VOV plans to launch traffic channel for national highway

When you are on the road and you feel lonely, you should know you always have a companion.

This is the message that radio programmes on Radio the Voice of Vietnam (VOV) Traffic Information Channel for the National Highway want to share with audiences driving on the roads linking the two ends of the country.

After the success of the VOV Traffic Information Channel in Hanoi and Ho Chi Minh City, the strategic unit of the first real radio channel in Vietnam is busy preparing to launch its exclusive version for road users on National Highway1A. This version, called You will never drive alone will be on air at FM 91MHz in 2011.

As a version of the VOV Traffic Information Channel, information on the traffic situation will dominate the programme. However, its content is totally different from the programmes for Hanoi and Ho Chi Minh City

Vu Minh Tuan, Director of the VOV Traffic Information Channel, said that Rush Hour, a popular programme in Hanoi and Ho Chi Minh City will not be included in this version. Unlike the fast pace of information in the programme for those cities, the National Highway programme will have a slower rhythm and feature brief traffic news and weather forecasts updated every 30 minutes. The news airtime will vary depending on the traffic situation on the highway.

Priority will be given to road accidents, risk warnings and traffic problems. There will be a wide range of buffer programmes between the news reports to share driving experiences, information about dangerous roads, portraits of interesting people and survival skills for drivers to deal with robbery, drugs and social evils.

The traffic Information Channel will also provide information for passengers via short messages services as well as music on demand.

The programme aims to become the best companion of drivers and passengers and it hopes to fill up the loneliness they may face on the road.

VOV will invest heavily in the programme with at least 1,000 cameras to be installed at traffic hot spots along the highway. A series of shortwave transmission sites will be placed at specific places so journalists can acts as both technicians and managers of the local freelancers.

You will never drive alone is expected to become a special edition to make traveling along the national highway more pleasant. The updated information will also help administrative agencies understand their limitations and provide businesses a golden opportunity to create interesting, new services for road users. VOV will also make its transmission centres attractive rest stops providing petrol, food and traffic emergency services.

The content of the programme is now completed and the Traffic Information Channel for the National Highway will soon be broadcast so travelers will have a good travel mate for their long road ahead.

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