Tuesday, May 31, 2011

New Directions for Radio and TV Marti

New programming and social media initiatives at Radio and TV Marti are attracting widespread media attention for their innovative approaches to reaching audiences in Cuba

NBC TV6 in Miami recently profiled El Revoltillo, the Martis' new radio program designed to connect Cuban listeners to the island's nascent online marketplace. Click here for the full story at NBC Miami, including video.

The Martis' increased efforts to incorporate social media in their outreach to Cuban audiences has been profiled by the Associated Press and Fox News Latino. An AP report in April on the innovations ushered in by Carlos Garcia-Perez, the recently appointed director of Radio and TV Marti, was reprinted in dozens of news outlets nationwide. 

(Source : Broadcasting Board of Governors Press Release)

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