Tuesday, May 31, 2011

A new revolutionary sound for Nile FM

It may not be as popular as it used to be 50 or 60 years ago but radio, nonetheless, remains a fixture in daily Egyptian life, and that includes the English-language commercial station 104.2 Nile FM, which has found a niche for itself in Cairo.

Recently, the station changed its sound. Its new motto: “The Sound of Now,” an appropriate title for a station that acted quickly after the revolution to meet the needs and demands of an audience that, in the words of the station's programming manager Safi, wanted the changes “now,” immediately.

Eight years since going on air, 104.2 Nile FM has evolved from an English-language station with a predominantly British staff to a uniquely Egyptian radio station. Today, six out of the nine presenters are Egyptian and anyone listening can clearly identify a particular personality of the station.

(Source : Radio Netherlands Media Network Weblog)

No comments:

Post a Comment