Dutch radio market shares April/May 2011

The market shares for the Dutch radio stations have changed very little in the past month according to figures released this week. The biggest rise compared to March/April was 0.3 percent for Q-music, which is now just 0.7 percent behind Sky Radio. The one-time market leader fell slightly once more, and now has a share of less than 8 percent. Arrow Classic Rock is also on the decline, having slipped below 1 percent.

100%NL had a good month, with its share increasing slightly, and station boss Herbert Visser tod me that its reach (the total number of unique listeners) is now greater than Radio Veronica, whose share declined 0.2 percent.

The market shares for April/May 2011, plus (March/April 2011) and [April/May 2010] were as follows:

1. Radio 538 12.2  (12.0)  [10.7]
2. Radio 3FM* 9.8  (9.8)  [9.4]
3. Radio 2* 9.6  (9.5)  [9.7]
4. Radio 1* 8.3  (8.2)  [7.3]
5. Sky Radio 7.9  (8.0)  [8.4]
6. Q-music 7.2  (6.9)  [6.6]
7. Radio Veronica 5.0  (5.2)  [6.0]
8. 100%NL 4.2  (4.1)  [4.2]
9. Radio 5* 2.9  (2.9)  [3.0]
10. Radio 10 Gold 2.6  (2.6)  [2.6]
11. Slam!FM 2.5  (2.5)  [2.1]
12. Radio 4* 1.9  (2.0)  [2.2]
13. Classic FM 1.5  (1.6)  [2.1]
14. Arrow Classic Rock 0.9  (1.1)  [1.3]
15. BNR Nieuwsradio 0.8  (0.8)  [0.9]
16. Kink FM 0.4  (0.5)  [0.4]
17. Arrow Jazz FM 0.4  (0.4)  [0.4]
18. Radio 6 soul & jazz* 0.3  (0.2)  [--]

* Public network. Others commercial.

• Regional public stations 11.2  (11.3)  [11.9]
• Regional commercial stations 4.8  (4.8)  [4.4]
• Other stations 5.6  (5.8)  [5.6]

(Source : Media Network Weblog)