BBC Worldwide today announced the promotion of Sunita Rajan to Senior Vice President, BBC Advertising, Asia.
"Sunita has been a instrumental in the growth of BBC Advertising’s business and has led strong growth of our advertising revenues in Asia. As our business further expands to include Lonely Planet and Branded Content, Sunita's leadership in this key region is even more important," said Chris Dobson, EVP and General Manager, BBC Advertising.
Part of the BBC Worldwide’s senior management team, Sunita's new Asia-wide remit includes overseeing all advertising activity across BBC Worldwide' commercial businesses on multiple platforms. This includes television, online, mobile products such as World News, BBC.com, Worldwide Channels, Lonely Planet and BBC Mobile – under BBC Advertising, the newly launched the bespoke internal sales house for all wholly owned and operated BBC assets.
"BBC Advertising enables us to position our broad and exciting ad sales opportunities in a way that allows brands to connect with a quality audience across multiple platforms," said Chris Dobson. "With Sunita’s expertise and knowledge, we are well-placed to offer our clients even more complete solutions to their advertising and brand communication needs across Asia."
Formerly Vice President of Ad Sales, Asia for BBC Worldwide Channels, Sunita reports to Chris Dobson. She will continue to be based in Singapore.
"Sunita has been a instrumental in the growth of BBC Advertising’s business and has led strong growth of our advertising revenues in Asia. As our business further expands to include Lonely Planet and Branded Content, Sunita's leadership in this key region is even more important," said Chris Dobson, EVP and General Manager, BBC Advertising.
Part of the BBC Worldwide’s senior management team, Sunita's new Asia-wide remit includes overseeing all advertising activity across BBC Worldwide' commercial businesses on multiple platforms. This includes television, online, mobile products such as World News, BBC.com, Worldwide Channels, Lonely Planet and BBC Mobile – under BBC Advertising, the newly launched the bespoke internal sales house for all wholly owned and operated BBC assets.
"BBC Advertising enables us to position our broad and exciting ad sales opportunities in a way that allows brands to connect with a quality audience across multiple platforms," said Chris Dobson. "With Sunita’s expertise and knowledge, we are well-placed to offer our clients even more complete solutions to their advertising and brand communication needs across Asia."
Formerly Vice President of Ad Sales, Asia for BBC Worldwide Channels, Sunita reports to Chris Dobson. She will continue to be based in Singapore.
(Source : BBC Press release)
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