BBC Top Gear Magazine will launch later this month in Lithuania, following a licensing deal between TG Media and SC Baltic Media. The pan-Baltic deal will also see Top Gear magazine launching editions in Latvia and Estonia in 2012.
The monthly magazine launches on 25 July with a cover price of 7.9 Lithuanian Litas. The initial print run is 10,000 copies and 30% of the content is produced locally in Lithuania. The editor is journalist and experienced racer Renaldas Gabartas.
SC Baltic Media's Chairman Saulius Garbaravičius commented on the deal: "Our aim is to become the most popular magazine among men in the Baltic States. I am sure that the appearance of one of the most famous magazines in the world will cause a huge interest among readers with exceptional taste."
Joanna Marshall, Head of International Licensing and Syndication at BBC Magazines, said: "Unique content and strong positioning keeps Top Gear Magazine miles ahead of the competition. We are thrilled to work with TG Media and SC Baltic for the first time."
NOTES TO EDITORS
BBC Top Gear Magazine (UK) has a circulation of 191,539 (ABC Jul-Dec10), up 0.6% period on period. Top Gear Magazine has 26 licensed editions and is available in over 50 territories across the world.
(Source : BBC Worldwide Press Release)
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