Eurovision Creative Forum announces winners of best public service broadcasting formats

Berlin, 12 September 2011 – Today the most contemporary and innovative programme formats** across all genres in public service broadcasting (PSB) were screened at the 6th Eurovision Creative Forum in Berlin. The 7 Best Formats were awarded.

The Eurovision Creative Forum offers Members from the European Broadcasting Union (EBU)* the opportunity to exchange successful formats, share ideas, and ultimately save costs. Formats in all genres were screened in Berlin, including educational game shows, factual entertainment, lifestyle programmes, language programmes, edutainment (entertaining educational formats), reality TV, religious programmes, and more.

Ingrid Deltenre, Director General of the EBU comments, “This year the Eurovision Creative Forum has highlighted the growing trend for public service broadcasters to combine entertainment and documentary programmes into edutainment formats – a perfect combination of entertaining story-telling and authenticity. From formats on health and food to child-rearing, socially relevant issues are taking centre stage”.

The winners of the 7 Best Formats are:

Winner: Never Do This at Home - NRK, Norway  A prime-time family edutainment format with 45% audience share.  Never Do This at Home tests everything we have been told not to do at home.  The programme is set in a house where one daring and one scared host test out eight warnings that people have been told never to be tried at home.  Each experiment starts with the warning, has a build up phase, and then a dramatic highlight and a review of the warning at the end.  The house they perform the experiments in gets more and more damaged during the series and finally burns down in the end. 

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(Source : European Broadcasting Union)