IT WAS billed as the future of broadcasting: pristine reception, loads of stations, and scrolling text displaying song titles and news headlines.
But two years after its introduction, digital radio accounts for just 7.6 per cent of radio listening time in Australia, according to figures from Commercial Radio Australia.
And most of that figure is believed to be comprised of the digital simulcast of existing FM and AM radio stations. Nielsen and Commercial Radio Australia do not release the ratings figures of digital-only stations such as Radar, Gold Plus and Koffee, but advertisers believe they are ''minuscule''.
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