Viewers of BBC Knowledge around the world will begin a new journey of discovery on 1st November with the launch of Lonely Planet branded programming blocks on the channel. The news follows Jana Bennett’s announcement in June of plans to integrate the travel brand into BBC Worldwide’s international channel portfolio.
The Lonely Planet block on BBC Knowledge will provide a dedicated home to the channel’s most compelling and immersive travel programming, including ‘Free Rein’, specially commissioned by BBC Worldwide Channels from Lonely Planet’s production arm and Freehand. The programme follows screen legends Bryan Brown and Rachel Ward (The Thorn Birds) as they set out on the ultimate adventure across The Kimberley, the Outback’s last frontier.
Also destined for the new programme block in 2012 is the action-packed series ‘Year of Adventures’, starring Ben Fogle and based on the Lonely Planet book of the same name. Currently filming in Wales, Europe, the USA and Australia, the series is a Lonely Planet TV and BBC Bristol production for BBC Worldwide Channels.
Jana Bennett, President Worldwide Networks and Global BBC iPlayer, said, “This dedicated home on BBC Knowledge marks a major step in our development of Lonely Planet as a television brand. BBC Worldwide will continue to support its growth through these programming blocks and through specially commissioned Lonely Planet productions. We hope that in time, the brand can evolve into a standalone television channel.”
The new block will roll out across all of BBC Worldwide’s localised BBC Knowledge feeds around the world – Poland, Africa, Italy, the Nordic Region (Denmark, Finland, Norway, Sweden), Australia, New Zealand and Asia (Indonesia, Malaysia, Hong Kong, Singapore, South Korea). In India, the block will feature on BBC Entertainment, as part of the multi-genre schedule that airs in that market. Read More
(Source : BBC Worldwide Press Release)
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