Digital listening accounts for nearly one third of all listening hours according to the latest Rajar results, with almost half of radio listeners using a digital platform, the latest Rajar figures have revealed.
As listening hours rise in comparison to the third quarter of 2010, it has been discovered that 28.2% of all listening hours was through digital platforms, rising by 14% within a year, while 48.4% of radio listeners did so digitally. 39.4% of people were also found to now live in a household with a digital radio as ownership of a DAB digital radio grew by 12% year on year.
23 million people now listen to digital radio each week too, with DAB listening now at 18%.
A quarter on quarter rise was also found for internet listening, growing by 0.5% to 3.7% from the second quarter of 2011.
Digital television listening also accounted for 4.7% of all listening, falling by 0.1% on the previous quarter, but growing by 4.4% on the same period last year.
Digital television listening now accounts for 4.7% of all listening, down by 0.1pp quarter on quarter and up from 4.4% in Q3 2010.
Ford Ennals, chief executive of Digital Radio UK, said: “Quarter 3 has shown more evidence of the irresistible momentum behind digital listening. DAB hours are up 20% and online hours are up 32% year on year, and these are the two strategic growth platforms for the future of digital radio in the UK.
“With the increases in coverage and availability in cars, the remarkable progress of Radioplayer and with a major communications campaign about to start, we would expect digital radio listening to accelerate towards 30%.”
(Source : The Drum, UK)