BBC's Tim Davie says radio must offer more visual screen-based content

The BBC's Tim Davie has seen the future of radio – and it is screen-based.

Davie, the BBC's head of audio and music, said it was a "real priority" that the industry established itself on smartphones, tablets and other portable devices and offered creative visual content to attract younger listeners.

"With some regret we are moving to a screen world," Davie told Absolute Radio's Redefining Radio event in Westminster on Thursday. "Radio needs to accept that and get on with it and enjoy it."

Davie said broadcasters had to be more creative in the digital age, including the visual content that they offer listeners.

"I'm a big fan of pure audio and I have always felt that audio will hold up for a long time but in terms of the devices, it will have a screen on it," said Davie, speaking after the event.

"We have been at it for a while, but what information we give on that screen, that is now a real issue."

However, he warned against using webcams to offer a visual feed for the sake of it.

"Radio needs to be careful that you don't just visualise everything and chuck up video everywhere," said Davie.

Read More at Guardian

(Source : The Guardian via WorldDMB)