Tuesday, January 17, 2012

Channel Africa Highlights

Channel Africa: Producing and Broadcasting innovative and dynamic programming that informs, educates, entertains, and empowers African citizens

Channel Africa is an International Public Service Radio station whose mandate is to support South Africa’s Foreign Policy enshrined in the Department of International Relations and Cooperation’s – Vision and Mission and contribute to the development of Africa, support peace, democracy and good Governance through the production and broadcast of innovative, dynamic and stimulating news, current affairs and informal knowledge building content in English and other major African languages.

Since the advent of the new democratic dispensation in 1994, Channel Africa, the international radio service of the SABC has been engaged in the process of redefining itself and repositioning itself so that it is in line with the new democratic values underpinning the new South Africa. During this period, Channel Africa was faced with the task of formulating a vision and a mission that would cast the station as a major role player in the field of continental and international broadcasting.

Although the preceding years have seen much effort to bring about this turn around (above), it is only in 2001 that significant strides were made towards the realization of these objectives. In its vision, Channel Africa states that it is "The Voice of the African Rennaisance”. In its mission statement, Channel Africa pledges “To promote the rejuvenation of Africa through the production and broadcast of dynamic, stimulating and interesting programmes. To provide programming that informs, educates, entertains, and empowers African citizens". The vision and mission of Channel Africa has, therefore, qualified Channel Africa as one of the world class players in international broadcasting.

As a station based in South Africa, Channel Africa recognizes that it has the responsibility to provide a window into the new democratic South Africa as well as a role to play in showcasing the democratic dispensation in the country. This also entails promoting a culture of respect for human rights as enshrined in our constitution.  In the globalising world of today, the role of communication is pivotal to the survival and progress of the developing countries. As an African broadcaster Channel Africa is in the forefront of this struggle for development and the promotion of the ideals of the African renaissance.

It is in this context that Channel Africa states in its mission that it is "The Voice of the African Renaissance” and that it will endeavor in its programming “to reinforce Africa’s dignity, pride and sense of self worth.”  Channel Africa, as a role player in the field of international broadcasting has been thrust onto the forefront of the struggle for Africa’s development and revival.

Channel Africa broadcast live on three platforms; Shortwave, Satellite, and Internet. Its broadcasts are in Chinyanja, Silozi, Kiswahili, English, French and Portuguese. The Satellite broadcast is via PAS 10 and is accessible through SENTECH's vivid decoders.

The Shortwave broadcast covers the south, east, central and west Africa. The Satellite broadcast covers the sub-Saharan region although it can be picked as far as London. The Internet broadcast covers the entire world.

(Source : Channel Africa)

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