The new corporate design at Germany’s international broadcaster represents “an essential investment for a successful presence in international media”, Director General Erik Bettermann told journalists in Berlin.
Along with the new television program and the completely redesigned website, DW will be creating a unified brand identity with a new corporate design starting February 6, 2012. “The new corporate design gives DW a distinctive presence among the competition,” said Director General Erik Bettermann at a press conference in Berlin on January 31. “Germany needs a strong voice in the world,” said Bettermann. “To be recognized among the choir of international broadcasters, this voice needs to have a unique tone.” Bettermann said more and more countries are looking for attention in the battle for opinions around the globe. “With this in mind, the new corporate design is an essential investment for a successful presence in the international media industry.”
The number of national and international news providers is increasing, as is the number of available platforms and distribution channels. This increased competition requires an all-encompassing concept to ensure that an organization is quickly recognized and hard to forget – and that applies to television and websites, as well as for social media platforms and mobile devices.
Deutsche Welle’s new corporate identity makes this possible. In the future, the organization will be represented by a logo that reflects all of its services – around the world and in every language. “DW” will simultaneously represent television, radio and online services and replace the trio of subsidiary brands previously in use: DW-TV, DW-RADIO and DW-WORLD.DE.
(Source : Deutsche Welle Press Release)
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