Geneva, 19 April, 2012  - The European Broadcasting Union (EBU) has joined 12 other  international broadcasting bodies in founding the landmark Future of  Broadcast Television (FOBTV) initiative in Las Vegas.
Reflecting  the EBU's position, FOBTV stresses the unique attributes of terrestrial  broadcasting as a flexible and efficient means of wireless media  delivery. Its participants want to facilitate the evolution of  broadcasting technology to ensure its long term viability and relevance.
EBU  Technology & Development Director Lieven Vermaele signed an FOBTV  Memorandum of Understanding at the NAB Show®, this week. He then  addressed a session dedicated to the initiative, where he focused on the  value of terrestrial broadcasting to society. 
After his presentation he said: “Terrestrial  broadcasting and mobile broadband are both important but neither  technology alone will be able to meet future demand for wireless media.  We need to innovate using them together, in a complementary way.  Broadcast can be the backbone as it can deliver the coverage, quality of  service and capacity we will increasingly need. Broadband will extend  the range of services and enable access to all categories of user  device.”
The FOBTV initiative builds on last  November's Future of Broadcast TV Summit, in Shanghai, China, where  broadcast leaders formed a framework for the evolution of digital  terrestrial television. 
The new Memorandum of Understanding sets out five objectives for the FOBTV initiative:
- Develop ecosystem models for terrestrial broadcasting, taking into account business, regulatory and technical aspects;
- Develop requirements for next generation terrestrial broadcast systems, taking into account the needs of a connected society and maximizing the efficient use of spectrum;
- Foster collaboration between digital TV development laboratories;
- Recommend major technologies that can be used as the basis for unified new standards;
- Request standardization of technologies by appropriate organizations, such as DVB, ATSC, ARIB, and others.
The  DVB Project, the digital TV standards body hosted by the EBU, is also a  signatory of the FOBTV agreement. The others are the Advanced  Television Systems Committee (ATSC); Canadian Broadcast Corporation  (CBC); Communications Research Center (CRC); Electronics &  Telecommunications Research Institute (ETRI); Globo TV Network; IEEE  Broadcast Technology Society; National Association of Broadcasters  (NAB); National Engineering Research Center of Digital TV of China  (NERC-DTV); NHK Science & Technology Research Laboratories; Public  Broadcasting Service (PBS) and the Brazilian Society of Television  Engineering (SET).
(Source : European Broadcasting Union) 
 
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