Monday, July 30, 2012

At 49, CRI's Tamil radio station plans an expansion in India by launching broadcasts on local FM Radio

Zhu Juan Hua, the director of CRI's Tamil station. File photo: Ananth Krishnan
CRI Tamil - with a network of listeners’ clubs in T.N. - in talks with Chennai’s FM stations for launch of a daily two-hour broadcast

The state-run China Radio International’s Tamil radio station, the most popular of its more than 60 international channels, marked its 49th anniversary here on Sunday announcing plans to expand its presence in India by launching broadcasts on local FM radio stations. 

CRI Tamil, which broadcasts on shortwave in Tamil Nadu where it has an extensive network of listeners’ clubs run by 25,000 registered listeners, is in talks with FM radio stations in Chennai to launch a daily two-hour broadcast, Zhao Jiang, CRI Tamil’s director, told The Hindu.
CRI Tamil launched an FM broadcast on Colombo’s FM 102 station in 2010, a move that has enabled it to expand its listeners’ base in Sri Lanka this past year. The channel now broadcasts for four hours in Sri Lanka every day, at 1.30 p.m. and 7.30 p.m. 

(Source : The Hindu, India)

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