Monday, July 16, 2012

BBC Worldwide makes major step forward in digital

•Global iPlayer reaches 1m downloads just 12 months after launch • Cumulative app downloads double from 12m to 25m • Over 2m downloads of Top Gear Stunt School Revolution in first month • Facebook fanship up to 25m 

Click to tweet: .@BBCWpress BBC Worldwide makes major step forward digital
BBC Worldwide today revealed in its Annual Review that revenue generated by its digital businesses has reached 12.8% of revenue, an increase of 58%, from 8.1% on the previous year.  BBC Worldwide sees digital platforms as an opportunity both to bring new audiences to its content and to produce new and unique forms of engaging entertainment. These revenues also demonstrate the company’s ongoing commitment to embrace emerging platforms including web, apps, social networks, connected TV and consumer technologies. 

The company successfully launched a pilot of the Global BBC iPlayer in 16 markets across Western Europe, Canada and Australia during the year.  The service has now reached the 1m download mark, just 12 months after the trial started. It has also met its targets set for its pilot and we have extended the trial, with the full support of the BBC Trust, until autumn this year.

In 2011/12, sales to video-on-demand services, both new over-the-top operators as well as established broadcasters, have almost tripled, playing an important role in the growth of our digital revenues and digital reach.

(Source : BBC Media Centre)

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