India : Big FM is official radio partner for ICC World Twenty20

MUMBAI: Continuing its legacy, Big FM is once again the official radio partner for the fourth edition of ICC World Twenty20, Sri Lanka 2012. The station has seven-year deal with ICC, since the tournament was first hosted in 2007.

The radio station recently hosted the display of the prestigious 7.5 kg trophy at Mapples Emerald, New Delhi. The trophy was unveiled for key partners and clients from across sectors like FMCG, retail, banking, pharma and manufacturing. Big FM will also host an event to display the trophy in Mumbai next week.

As part of the association, during the course of tournament the radio station has planned interviews with players and other match officials. In order to promote the tournament, Big FM has a series of offerings in its bouquet. The station will conduct T20 matches for listeners across cities who will fight for the Big T20 cup and the winning team will get an opportunity to witness a match of India and Sri Lanka.

The cricket tournament is scheduled to take place between 18 September- 7 October 2012 in Sri Lanka.

(Source : Radioandmusic.com)