More than 50 different commercial radio stations plus the ABC and SBS put rivalries aside this morning and broadcast simultaneously in Sydney, Melbourne, Brisbane, Perth and Adelaide to a combined potential audience of more than 13 million people in a massive outside broadcast to celebrate three years of digital radio.
The event saw the highly competitive commercial sector broadcasting side by side with their commercial counterparts and the public service broadcasters from 5.00 am to 9.00 am in the central city locations: Sydney – First Fleet Park, Circular Quay, Melbourne - Federation Square, Brisbane – King George Square, Adelaide – Victoria Square and Perth – Perth Cultural Centre.
Nearly one in ten Australian households has a digital radio with household penetration forecast by PWC to reach 16% by December 2013 and 18% by June 2014. The digital radio technology, switched on in 2009, is tracking ahead of forecast.
DAB+ digital radio has nearly than 1.3 million people listening each week in the five state capitals and over 900,000 DAB+ digital radio devices have been sold. Australians in the five state capitals have all AM and FM stations on digital and up to 22 new DAB+ digital only stations playing sport, dance, chill out, country, jazz, pop and more.
Commercial Radio Australia chief executive officer Joan Warner said: “Radio is a highly competitive industry but competing broadcasters have come together today to celebrate digital radio in Australia and the fact it’s now available in selected Toyota vehicles.”
“Radio is a part of Australian’s everyday lives. People listen in the car, at work, at home, via their mobile phones, online, and now via DAB+ in increasing numbers. Next step for the industry is to make digital radio available in all areas of Australia.”
DAB+ digital radio is available in Sydney, Melbourne, Adelaide, Perth and Brisbane and extensive work is underway on the planning for digital radio rollout to regional Australia and proposed timelines are being developed for discussions with the Federal Government later in 2012.
Toyota, the first local car manufacturer to feature DAB+ digital radio as standard in selected locally built vehicles gave away five of what are now Australia’s best sounding cars on the morning of the event. One winner in each state picked from a Camry Atara SL, Camry Hybrid HL or an Aurion V6 Presara.
(Source : Commercial Radio Australia)