The International Olympic Committee (IOC) has awarded the Chinese broadcast rights for the 2014 Sochi Winter Games and the 2016 Olympiad in Brazil to China Central Television (CCTV).
China's state broadcaster has acquired the rights across all broadcast platforms, including the Internet and mobile. The agreement covers the Sochi and Rio de Janeiro Olympic Games, the second Summer Youth Olympic Games in Nanjing, China in 2014; and the second Winter Youth Olympic Games in 2016 in Lillehammer, Norway.
Jacques Rogge, IOC President, said: “The IOC is very pleased to continue its long-term partnership with CCTV. CCTV has been a great ambassador for the Olympic values in China and we look forward to continuing our work with them to broadcast the Olympic Games to the widest possible Chinese audience”.
CCTV President Hu Zhanfan, agreed saying “CCTV is a strong supporter of the Olympic Movement and believes in the Olympic values. We are delighted that we will continue to broadcast the Olympic Games and the Youth Olympic Games in the coming years.”
(Source : Asia-Pacific Broadcasting Union)