DW's youth educational program, Learning by Ear, can now reach even more listeners across Sub-Saharan Africa. Thanks to the IVR technology, this service can be accessed by all customers of several DW mobile partners.
An important source of edutainment for young people in Sub-Saharan Africa, DW's Learning by Ear radio series is being made more accessible in the region. Utilizing interactive voice response (IVR) technology, it can now be listened to via mobile phones with no need to download the content. The new service allows the user to call a local number and hear specific episodes of the show on demand, as well as choose to have the content delivered to them via SMS or email.
While its rate of Internet usage is still low, Africa has emerged as one the fastest-growing mobile phone markets in the world in the last decade. DW’s new service caters to this media consumption trend, and in addition allows access via landline connections.
"The main goal behind the project is to make Learning by Ear accessible for people with any type of cellular phone, regardless of its age, model, operating system or carrier. No Internet connection is necessary," said Naser Shrouf, DW’s head of distribution for Africa and the Middle East.
Some of the partner networks already involved in providing the service include MTN Ghana, Vodacom Tanzania, Airtel Niger and Airtel Nigeria. It will also soon be launched in Rwanda and Liberia.
Together with Learning by Ear series, parts of the English program for Africa, including current affairs show Africa Link, are also offered by some mobile providers like MTN Ghana und Airtel Nigeria via the IVR technology.
(Source : Deutsche Welle Press Release)
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