Big FM has caught up on the Olympics fever and initiated ‘Big Music Olympiad’ across 30 Hindi speaking market (HSM). The property started today will air on morning and evening time band till 11 August.
It features musical tournaments and contests inspired by various sports in the Olympics. The station has partnered with BBC to get coverage of the events including highlights, medal tallies, new records, controversies, interviews, bytes from players and match officials. As part of the alliance, the station will provide latest updates to listeners in sections like Big BBC Olympic Stars, Big BBC Past Forward and Big BBC Maidaan-E-Olympics.
The property is being promoted across various platforms including radio, television, OOH and on-ground.
Commenting on the new property company spokesperson said, “Big FM endeavours to reach topical, clutter-breaking and pioneering programming to its audiences and nothing right now is larger than the Olympics. The entire property has been conceptualized to ensure music remains the prime entertainment peg against the backdrop of the Olympics fever. Our tie-up with BBC further ensures we deliver accurate and exciting content to our audiences a thrilling experience while offering marketers a platform to reach out through.”
(Source : Radioandmusic.com)