A satellite television service that is accessible throughout Sabah and Sarawak in Malaysia is gaining popularity in rural areas, news.asiaone.com reports.
Njoi, which was introduced by broadcast company Astro Malaysia Holdings Sdn Bhd earlier this year, offers viewers living in rural areas better service as well as viewing options and choices, at a lower cost.
East Malaysia Astro regional manager Alison Lau said the service was aimed at those East Malaysians living in "blind spots" to 17 television and 19 radio channels.
Astro used the Direct-To-Home (DTH) satellite technology which allowed 100 per cent coverage throughout the country, at a reasonable cost.
Njoi requires a one-time payment covering the set-top box, an outdoor unit satellite dish, smart card, remote control unit and installation fee. There are no further monthly subscription fees.
“This is another reason for its popularity because it would be hard for rural people to pay subscription fees due to the location of their homes,” she added.
A prepaid option is also available for those who want more flexibility and access to additional premium channels.
(Source : Asia-Pacific Broadcasting Union)