DW is teaming up with 63 radio stations throughout Pakistan to broadcast DW’s Leaning by Ear program in Pashtu and Urdu. Learning by Ear is a distance education program with a lively mix of in-depth reports, radio dramas and feature stories targeted to 12- to 25-year-olds. Fifty-three Pakistani stations are initially set to begin broadcasting the program, with ten more getting on board in the coming months. Learning by Ear will reach more than 90 percent of radio listeners in Pakistan, which has a total of about 120 independent radio stations.
“We are thrilled so many Pakistani stations wanted to broadcast Learning By Ear,” said DW’s Head of Distribution for Asia Anne Hufnagel. “We hope it will enhance their programming line-up, and win some new fans for DW.”
DW will send Learning by Ear content to partner stations via CD. Learning by Ear covers topics from children’s rights and family planning to conflict resolution and the media, and comes in series of ten-minute-long installments.
Pakistani fans of Learning by Ear will be able to participate in quizzes put on by partner stations, as well as receive supplementary books provided through DW’s distribution office in Pakistan.
Along with Hufnagel, the Head of Asia Programming Alexander Freund was in Islamabad, Pakistan, to officially announce the Learning by Ear for Pakistan at a press conference. FM 100 Pakistan, a leader in Pakistani FM radio, is the first partner to start broadcasting.
As all 63 stations start using Learning by Ear, DW will make the program available to NGOs, educational institutions and other organizations in Pakistan interested in the show.
(Source: DW Insider blog)
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