|Leslie Moonves at this year's NAB Radio Show|
"I'm so tired of hearing people say, radio is dead... it's not dead," said Leslie Moonves, President of CBS Radio at the NAB Radio Show in America.
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As in Australia, multi-platform delivery is a key topic of discussion, with listeners consuming radio through mobiles and online, as well as traditional radio. Gordon Smith told the conference: "Radio’s future lies in being incorporated into every new device... No other form of communication matches broadcasting’s one-to-all transmission.There is no more reliable resource for information in a crisis."
The conference heard that News talk is the most popular format in the US by number of stations. "Each week, nearly a third of U.S. radio listeners tune to News-Talk." Given the US election is only weeks away, news talk listening is up strongly.
Radio’s audience has increased slightly this year, over the previous year, by 249,000 people aged 12+, representing nearly 93 percent of the population. According to Arbitron's data, younger radio listeners were largely responsible for the year-over-year increase, with 18 to 34 year olds showing the largest gain in weekly listeners.
The conference will continue over the next three days.
(Source : Radioinfo.com.au)