In a high-level visit to the ABU headquarters, Korea’s Munhwa Broadcasting Corporation (MBC) confirmed its commitment to play a bigger role in current and future projects of the Union.
MBC Executive Vice-President Ahn Kwang-Han, admitted that despite being a Full Member of the ABU since 1966, MBC has yet to be actively involved in the Union. “However, now we are here to look at ways to develop partnerships with ABU”, he said.
Ms Lee Jin-Sook, MBC Executive Managing Director, Planning and Public Relations, added that the General Assembly in Seoul in October demonstrated ABU’s capabilities as a modern and dynamic organisation and that MBC wants to strengthen its connections with the Union.
ABU Secretary-General Dr Javad Mottaghi welcomed MBC’s commitment to the Union and outlined several possible partnerships between the two organisations in areas such as content exchange, expert secondments and annual forums showcasing best practices in broadcasting and technology in the region. “MBC is one of the most developed members of the Union and it is important that the corporation shares its knowledge and expertise with our less developed members, especially as they are moving to multimedia formats”, Dr Mottaghi said.
MBC is one of three public service broadcasters in Korea. It was among the first broadcasters in Asia to introduce Digital Multimedia Broadcasting service (launched in 2005) which allows for free transmission of video, audio and data files via mobile receivers such as cellular phones and DMB terminals.
(Source : Asia-Pacific Broadcasting Union)