In a high-level visit to the ABU headquarters, Korea’s Munhwa
Broadcasting Corporation (MBC) confirmed its commitment to play a bigger
role in current and future projects of the Union.
MBC Executive Vice-President Ahn Kwang-Han, admitted that despite
being a Full Member of the ABU since 1966, MBC has yet to be actively
involved in the Union. “However, now we are here to look at ways to
develop partnerships with ABU”, he said.
Ms Lee Jin-Sook, MBC Executive Managing Director, Planning and Public
Relations, added that the General Assembly in Seoul in October
demonstrated ABU’s capabilities as a modern and dynamic organisation and
that MBC wants to strengthen its connections with the Union.
ABU Secretary-General Dr Javad Mottaghi welcomed MBC’s commitment to
the Union and outlined several possible partnerships between the two
organisations in areas such as content exchange, expert secondments and
annual forums showcasing best practices in broadcasting and technology
in the region. “MBC is one of the most developed members of the Union
and it is important that the corporation shares its knowledge and
expertise with our less developed members, especially as they are moving
to multimedia formats”, Dr Mottaghi said.
MBC is one of three public service broadcasters in Korea. It was
among the first broadcasters in Asia to introduce Digital Multimedia
Broadcasting service (launched in 2005) which allows for free
transmission of video, audio and data files via mobile receivers such as
cellular phones and DMB terminals.
(Source : Asia-Pacific Broadcasting Union)
No comments:
Post a Comment