Thursday, December 13, 2012

Australian international broadcasting to remain permanently with the ABC

ABC’s Managing Director Mark Scott announced that the country’s international broadcasting will be merged into a new single organisation within the ABC. 

The announcement came the day after the Australian government handed the country’s international TV service – Australia Network – to the ABC on a permanent basis.

Scott said that what he described as the “two fragmented brands” could take advantage of the growing use of mobile across the Asia-Pacific region to deliver content through apps and online services. Support services – perhaps including marketing and distribution – could be combined to more effectively promote Australia’s international broadcasting services. 

Radio Australia has been on the air for around 70 years, with its headquarters in Melbourne, while Australia Network was launched in 1993 as Australia Television International.

The new arrangement takes its lead from BBC Global News, the division that combines the commercially-funded BBC World News TV channel and the advertising-free BBC World Service.
(Source : Asia-Pacific Broadcasting Union)

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