Tuesday, January 22, 2013

Australia: The race to top the stations: Perth radio in 2013

The radio ratings battle has begun again for another year and each station has its own recipe for success in 2013.

Nova is looking to use big cash competitions to increase its lead on 92.9, 6PR and ABC 720 will fight it out over election coverage and 96FM is hoping its strong new music positioning will be enough to claw back listeners from Mix 94.5, which is in turn sitting pretty in the knowledge that it's on to a winning formula.
The final radio survey of 2012 had Mix 94.5 sitting atop the radio roost, followed by 96FM, ABC720 in third place, Nova 93.7 and triple j on equal fourth, then 92.9, 6PR and finally 6IX.
For every station except the government-owned 720 and triple j, it all comes down to the bankbook; good ratings allow radio stations to sell more advertising spots and the higher the ranking, the higher the price at which those ads can be charged.

(Source : WAtoday.com.au)

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