29 January, 2013, BBC World Service has announced the launch of new mobile sites for BBC Indonesia and BBC Hausa in Responsive Design – a technology which tests mobile users’ screen sizes and ensures they download the most optimised version for their device.
With the launch of these two “responsive”
sites, all mobile users who visit the BBC Indonesia and BBC Hausa mobile sites
automatically will be routed to the mobile optimised versions, thus getting the
best possible user experience their device can deliver.
James Montgomery,
Controller of Digital and Technology, BBC Global News, says: “These are
milestones in the digital development of BBC World Service. This technology -
already adopted on the BBC’s international news website, bbc.com/news - unlocks
our ability to deliver the very best mobile user-experience. It is particularly
well suited for BBC World Service, whose audiences use a huge variety of
handset types to access our content, from newest editions of smartphones to
low-tech ‘feature’ phones.”
The BBC is at the
forefront of the move into Responsive Design in the Asian and African mobile
news markets. In February, BBC World Service is planning to launch this
technology for its Russian-language news website, bbcrussian.com.
For more information please contact:
Lala Najafova, BBC Global News
Communications
+44 7912 583836; lala.najafova@bbc.co.uk
(Source : BBC Media Centre)
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