A new partnership with Standard Group Ltd.
will make DW radio and television programming available to even more
viewers and listeners in Kenya. The new agreement will make DW’s Swahili
radio programming available on Radio Maisha and English television
programming on KTN. Radio Maisha has been rebroadcasting DW’s Swahili
programming since January 15, with one programming hour being aired five
days a week from Monday to Friday. In addition, 10 minutes of news is
being broadcast on Saturday and Sunday. In addition, DW’s English
television programming will also be broadcast on KTN – a privately run
television station which broadcasts throughout Kenya in English. A
promotional campaign will accompany the partnership featuring
bill-boards, radio and newspaper ads to introduce DW programming to the
Kenyan audience.
(Source : DW Insider blog)
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