Friday, January 04, 2013

South Africa: The Brand ConneXion launches live community radio outside broadcasts

The Media Connection's brand activation specialist, The Brand ConneXion, has launched a new service offering for advertisers and brands - live community radio outside broadcasts.

The Brand ConneXion has converted two of its vehicles into full outside broadcast units, enabling it to run live outside broadcasts from just about any location in South Africa.

"We team up with the local radio station in that specific area, the station brings its presenters and DJs along to our outside broadcast unit and we run the live show from any event or activation," explains The Brand ConneXion's Operations Manager, Simon Milne.

"This added event or activation advantage enables the brand or advertiser to secure even greater reach for an existing event," he adds.

The live outside broadcast unit is professionally branded with both the client and the radio station's branding, and each live broadcast lasts for three hours.

"Our clients also receive ten pre-promo slots on the particular radio station to draw consumers to the event, and the live broadcasts can include interviews, competitions, consumer engagement and so much more, all closely tied to the client's message," says Milne.

The Brand ConneXion has already conducted a number of live outside broadcasts for The Department of Trade and Industry and various retailers.

For more information, contact The Media Connection at 086 137 2346 or visit

(Source : Biz Community, South Africa)

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