Tony Hall appoints James Purnell as Director, Strategy and Digital and expands Tim Davie’s BBC Worldwide role, while Helen Boaden becomes Director, BBC Radio.
Incoming BBC Director-General Tony Hall has made the first in a series of appointments to the BBC’s senior management team.
Speaking about today’s announcements Hall said: “I am building a senior team that will define the BBC and public service broadcasting for the next decade. It will be a team that is made up of outstanding talent from outside the BBC combined with the best people from within.
“There will be more changes over the coming months and there is a lot of hard work ahead but today’s appointments are the first steps in delivering that vision.”
James Purnell, currently a senior producer at Rare Day and adviser to the Boston Consulting Group, has been appointed as Director, Strategy and Digital. He is a former Secretary of State for Culture, and is on the board of the British Film Institute and the Royal National Theatre. He is returning to the BBC, having been Head of Corporate Planning in the 1990s. He will lead on developing the BBC's strategy, in the build up to the BBC's centenary. To that end, his remit will include running the Policy & Strategy, Digital, Public Affairs & Communications, and Marketing & Audiences divisions.
Purnell said: “I'm really excited to be coming back to the BBC, to work on its future with such a great team. Over the last couple of years, producing and developing programmes has rekindled my passion for the career I had before politics. I feel very lucky to have the chance to return to the BBC at such an important time.”
Tony Hall has also announced that following nearly five months as Acting Director-General, Tim Davie’s new role at BBC Worldwide has been expanded to incorporate a more strategic global perspective. As CEO, BBC Worldwide and Director, Global, Davie will be responsible for developing the BBC’s international brand and editorial strategy.
(Source: BBC Press Office)