Tony Hall appoints James Purnell as Director,
Strategy and Digital and expands Tim Davie’s BBC Worldwide role, while
Helen Boaden becomes Director, BBC Radio.
Incoming BBC Director-General Tony Hall has made the first in a series of appointments to the BBC’s senior management team.
Speaking
about today’s announcements Hall said: “I am building a senior team
that will define the BBC and public service broadcasting for the next
decade. It will be a team that is made up of outstanding talent from
outside the BBC combined with the best people from within.
“There
will be more changes over the coming months and there is a lot of hard
work ahead but today’s appointments are the first steps in delivering
that vision.”
James Purnell, currently a senior producer at Rare
Day and adviser to the Boston Consulting Group, has been appointed as
Director, Strategy and Digital. He is a former Secretary of State for
Culture, and is on the board of the British Film Institute and the Royal
National Theatre. He is returning to the BBC, having been Head of
Corporate Planning in the 1990s. He will lead on developing the BBC's
strategy, in the build up to the BBC's centenary. To that end, his
remit will include running the Policy & Strategy, Digital, Public
Affairs & Communications, and Marketing & Audiences divisions.
Purnell said: “I'm really excited to be coming back to the BBC,
to work on its future with such a great team. Over the last couple of
years, producing and developing programmes has rekindled my passion for
the career I had before politics. I feel very lucky to have the chance
to return to the BBC at such an important time.”
Tony Hall has
also announced that following nearly five months as Acting
Director-General, Tim Davie’s new role at BBC Worldwide has been
expanded to incorporate a more strategic global perspective. As CEO,
BBC Worldwide and Director, Global, Davie will be responsible for
developing the BBC’s international brand and editorial strategy.
(Source: BBC Press Office)
No comments:
Post a Comment