A high-powered committee was set up by India’s Ministry of
Information and Broadcasting (MIB) to review the role of public
broadcaster Prasar Bharati. The aim is to assess its role and
institutional framework and suggest measures to strengthen the
broadcaster, especially in the context of its relationship with the
Government.
MIB announced the formation of 11 working groups which will deal with
the review as well as other crucial issues such as financial
management, programming, technology, digitisation and staffing shortage,
exchange4media.com reports.
The working groups will suggest a roadmap for enhancing the reach and
potential of Prasar Bharati. The committee also has been asked to
suggest a strategy for creating a network of domestic and overseas
business partners for ensuring wider reach to a worldwide audience,
including creation of an exclusive overseas service.
(Source : ABU)
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