Wednesday, February 20, 2013

New The Weather Channel App for Android Offers Immersive Weather Experience with New Features and Major Redesign

One of the Most Popular Apps Gives On-the-go Mobile Consumers
An Immediate, Exact View of When to Expect Rain to Start and Stop

Photo: The Weather Channel
The Weather Company, formerly The Weather Channel® Companies, together with exclusive launch partner Toyota, announced today a major redesign of The Weather Channel App for Android. The Weather Channel App, available now on Google Play on mobile and tablet devices, offers a simpler interface and stunning design for a more personal weather experience. The first major redesign of the app since 2009, the visual change is dramatic. The app displays an immediate view of weather conditions with exact timing of when rain will begin and end, and offers a simple user interface, easier-to-find forecasts, improved map features, richer video offerings, and easier location management. 

“Our new app is more relevant – whether it’s an image that displays your local weather or helps to better plan your day based on rain start/stop times, it’s all about how the weather matters to each consumer,” said Cameron Clayton, president, digital division, at The Weather Company. “Our Android redesign is a result of months of design and development based on user feedback and testing to create a deeper, more engaging weather experience.”

The Weather Channel App offers each consumer tailored, more immediate weather and interaction for a richer understanding of how weather impacts his or her day. New features include:
  • Easier access to current conditions, severe weather information, hourly forecasts, 36-hour forecasts, and 10-day forecasts
  • An immediate narrative of what to expect, ie. “dry conditions will continue,” “expect rain until 4 p.m.,” gives users a better idea of how weather will affect their day.
  • New localized maps and map layers include past and future radar, severe weather bulletins, and tropical cyclone tracking.
  • Beautiful, relevant imagery and weather-triggered backgrounds
  • Simpler user interface for easy-to-use navigation and quicker access to information
  • Improved management for saved locations enables a more intuitive user interface. Set up your favorites to take full advantage of new weather widgets and notifications.
  • Option to expand detailed weather data that is collapsed for a better visual experience
  • Share weather forecasts, maps, alerts and more with family and friends to Facebook, Twitter and other major social networks.
  • Automatic updates of localized weather, using your current TruPointSM location, and a new refresh button for immediate updates
  • A better selection of videos
The design and strategic direction of the new The Weather Channel App is an extension of the evolving brand of The Weather Channel and is based on designs of its next generation of products.

Toyota is the exclusive launch partner of the new The Weather Channel App and will feature a new full-screen ad unit, the branded background, within the app on mobile and tablet devices. The branded background offers weather-triggered, dayparted creative for more relevant storytelling and a more integrated experience for both the consumer and advertiser. The campaign also includes co-branded media across TWC properties.

Make the most of every day with the help of The Weather Channel App for Android. The app is available from Google Play online or from mobile and tablet devices. For more details and to view a video, visit

No comments:

Post a Comment