Texas, USA: Web-Based Slacker Radio Rebrands To Challenge Pandora, Spotify

Image Credit: Slacker

Red Orbit, Texas, USA reports that the streaming music service Slacker Radio unveiled a dramatically simplified brand on Tuesday, including a revamped mobile application, website and a $5-million ad campaign targeted at rivals Pandora and Spotify.

Further emphasizing the web-based radio’s growing confidence, San Diego-based startup has also doubled its staff to 90 over the past several months.

“It’s an opportunity for us to throw a punch when nobody’s looking,” said Slacker’s Chief Marketing Officer Craig Rechenmacher at a San Francisco press event. Until recently Rechenmacher worked for the famed video-game maker Electronic Arts before opening the Slacker’s marketing office in Palo Alto, California in July.

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(Source: Red Orbit, Texas, USA)