Sunday, February 17, 2013

UK: Absolute Radio partners with BlackBerry

absolute radio is to promote the new BlackBerry® Z10 smartphone in an integrated campaign incorporating on-air, online and mobile.

The activity will include a promotion on the absolute radio Geoff Lloyd Hometime Show, sponsorship of Friday evenings with Absolute Radio’s Leona Graham, an online hub and the launch of the Absolute Radio Player App and Barclays Premier League Live Scores App for BlackBerry® 10.

The Geoff Lloyd Hometime promotion will highlight BlackBerry® Balance and include a quiz between two listeners who have to answer questions correctly.

More at RadioToday

(Source: Radio Today, UK)

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