What is In-House Radio?

Radio Biz, South Africa reports that more and more in-house or in store radio stations are emerging.  The SABC is planning its own internal radio station similar to those in some of the country’s retailers like Pick n Pay or Ackermans.

Retail store, Game is also said to be planning a radio station in the pipeline.  This is in addition to existing and successful in-store radio stations like Red Cap Radio, found at all Mr Price stores, which is one the leading in house radio stations in the country. The organisation that has been instrumental in this revolution is Adsat, which has been running and managing private radio and television channels for corporate South Africa since 1998. 

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(Source: Radio Biz, South Africa)