Tuesday, February 22, 2011

Korean broadcaster to get lifetime achievement award

A leading Korean broadcaster, Lee Jong Hwa, will receive a Lifetime Achievement Award in Kuala Lumpur on 9 March.

Dr Lee is Executive Director of the Future Media Strategy Department at Korean public broadcaster KBS.

The award is being bestowed in recognition of his outstanding contribution in the field of Terrestrial Digital Multimedia Broadcasting (T-DMB), also known as mobile broadcasting.

It will be presented at the ABU Digital Broadcasting Symposium 2011, which takes place on 8-11 March. The symposium, the seventh of its kind organised by the ABU, comprises a conference, workshops and an exhibition.

Dr Lee's contribution to the industry is in developing and enhancing the T-DMB as the world's first model of mobile multimedia broadcasting.

He successfully put the T-DMB service on the market, an event that added the "mobile dimension" to broadcasting services. Dr Lee has been working for KBS for 30 years.

"I believe that the award is also an honour for my colleagues who contributed to the development of T-DMB and other new media," Dr Lee said.

"New services such as 3DTV, OHTV, AT-DMB, and smart media based on new technologies certainly need a pathfinder. The KBS has gladly taken up that role.

"The Lifetime Achievement Award will provide a new energy that will thrust KBS forward. Even though the award was given to me as an individual, this surely is recognition that all engineers in KBS have waited for."

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