Friday, June 24, 2011

CASBAA: Satellite industry 'bullish' in Asia

The satellite industry is poised for on-going growth in Asia, according to experts at the recently concluded CASBAA Satellite Industry Forum in Singapore. 

"There is booming growth for satellite services in the region especially in countries such as India, Indonesia and Vietnam for Direct-to-Home," said Simon Twiston Davies, CEO of CASBAA. 

Despite the challenges, including crowded orbital slots and new competition for vital broadcasting spectrum, the Asian market remains dynamic, driven by strong growth in the pay-TV sector. 

Approximately 60 percent of all satellite operator revenues in Asia are generated by TV distribution. The bullish prospects, supported by newly proliferating DTH platforms coupled with increasing content consumption by households in the region via IPTV, Internet and wireless TV services, have produced strong demand for satellite services across Asia. 

Global satellite operator Intelsat announced US$2.3 billon in Asian investment last week. Thailand's Thaicom has just announced a new satellite launch and global player SES reiterated its determination to grow in markets across Asia.

The CASBAA Forum heard that spectrum defence has to be viewed as a long-term campaign, and governments were urged to move wireless systems into alternative and less disruptive bands. 

"Otherwise, there is a genuine threat to the prospects for TV distribution across Asia," continued Mr Twiston Davies. "If we do nothing, millions of Asian consumers could lose access to the best possible entertainment, education and information services." 
 
(Source : Asia-Pacific Broadcasting Union)

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