News Corp plans to launch two Farsi-language satellite TV stations through a joint venture with a regional media company based in Dubai, reports Abu Dhabi newspaper The National.
Rupert Murdoch's media empire already has a stake in the Farsi1 television station, and aims to launch two additional channels targeting the Iranian market in the next few months.
The two new free-to-air channels will be operated by Broadcast Middle East (BME), a joint venture between Mr Murdoch's News Corp and Moby Group, a media company with operations in Dubai and Afghanistan.
BME launched the Farsi1 channel in 2009 and plans to launch the first of the two additional Farsi-language channels on Saturday. The station is called Zemzemeh - Farsi for "whisper" and the family-focused channel will feature shows from the US, Europe, South America and South Korea dubbed into Farsi.
BME plans to launch another channel in September, bringing the total number of stations it operates to three.
"We're targeting all the Farsi-speaking geographical areas. The biggest is Iran, followed by Afghanistan, Tajikistan, Uzbekistan, and the United Arab Emirates," said BME Chief Executive Zaid Mohseni. He estimates that up to 30 million people watch the Farsi1 channel at peak hours.
"The Farsi-speaking community is 110 million-plus, so it's a reasonably sized market," he added.
Rupert Murdoch's media empire already has a stake in the Farsi1 television station, and aims to launch two additional channels targeting the Iranian market in the next few months.
The two new free-to-air channels will be operated by Broadcast Middle East (BME), a joint venture between Mr Murdoch's News Corp and Moby Group, a media company with operations in Dubai and Afghanistan.
BME launched the Farsi1 channel in 2009 and plans to launch the first of the two additional Farsi-language channels on Saturday. The station is called Zemzemeh - Farsi for "whisper" and the family-focused channel will feature shows from the US, Europe, South America and South Korea dubbed into Farsi.
BME plans to launch another channel in September, bringing the total number of stations it operates to three.
"We're targeting all the Farsi-speaking geographical areas. The biggest is Iran, followed by Afghanistan, Tajikistan, Uzbekistan, and the United Arab Emirates," said BME Chief Executive Zaid Mohseni. He estimates that up to 30 million people watch the Farsi1 channel at peak hours.
"The Farsi-speaking community is 110 million-plus, so it's a reasonably sized market," he added.
(Source : Asia-Pacific Broadcasting Union)
No comments:
Post a Comment