Friday, December 02, 2011

Malaysia's first women's radio station launched

A radio station primarily targeting women listeners has been launched in Malaysia, The Star reports.
Capital FM 88.9's decision to have a predominantly female deejay line-up is deliberate.

Programme consultant Aanont Martin Robert Wathanasin said: "We hope to develop a sense of community with our listeners.

"The station's message is we are women ... we listen to you and we want you to speak up."

Capital FM, which began transmission today, is an unformatted radio station. Its tagline, "Women, The New Capital" was coined in recognition of the value and importance of women.

The station is owned by the publisher of Malaysia's leading English daily, Star Publications . It acquired 80 percent of Capital FM last May.  Star Publications also has three other radio stations: 98.8, Red FM and Suria FM.

(Source : Asia-Pacific Broadcasting Union)

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