Tuesday, July 10, 2012

BBC Global Audience Up By 14 Million; Arabic and Persian Drive Gains

Despite facing significant budget cuts, the BBC has managed to increase its global weekly audience by 6% in the past year to an estimated 239 million, driven primarily by strong audience gains from the Arabic and Persian services…

With funding cuts that have forced the broadcaster to reduce service to many around the world, the BBC has still managed to increase its global audience largely due to a rise in audience at its Arabic service, now at 25 million weekly, and Persian, estimated at 6 million weekly.

U.S. broadcasters at the Middle East Broadcasting Networks and Voice of America have seen similar increases in Arabic and Persian audiences due to strong news cycles in Egypt and elsewhere, as well as diminished Iranian jamming of Persian programming.

Writing for the BBC Editor’s blog, Director of BBC Global News Peter Horrocks writes that the global English audience was flat at 44 million while the BBC World Service audience rose to 180 million, up from 166 – an 8% gain.

(Source : BBG Strategy)

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