UK: Radio on the rise… but not for the young: Under-35s turn off in favour of the internet

• Ofcom study found that last year Britons listened to an average 22.5 hours of radio each week
• Those aged 15 to 24 only listened to 17 hours a week

Britons are spending more time listening to their radios, but younger listeners are turning off in favour of the internet.

Although over-35s continue to tune into their favourite shows, radio is falling out of favour with those in their teens and early 20s.

A study by media regulator Ofcom found that last year Britons listened to an average 22.5 hours of radio each week – an increase of 24 minutes on 2010.

Read more: http://www.dailymail.co.uk/news/article-2176304/Radio-rise-young-Under-35s-turn-favour-internet.html#ixzz219SBCb8w

(Source: Daily Mail Onlnie, UK)