The BBC has delivered its most successful online event ever, attracting a record-breaking 55m global browsers to BBC Sport online (cumulative reach) throughout the course of the Games, and marking London 2012 as the first truly digital Games. This has mirrored the BBC’s record Olympic TV reach, across both linear TV channels and Red Button, with over 51.9m viewers in the UK - the largest TV audience reach for a major event for at least 10 years.
- Record breaking browsers to BBC Sport online – with 55m (global) and 37m (UK) browsers to the BBC Sport site in total across the Games, and an average of 9.5m (global) and 7.1m (UK) browsers per day, easily breaking all previous records (previous record for a single day was 7.4m global and 5.7m UK)
- Video drives viewing across all online platforms – with 106m requests for BBC Olympic video content across all online platforms, more than double seen for any previous events
- First truly mobile games – with 9.2m UK mobile browsers to the BBC’s Olympics coverage, making up 34% of all daily browsers to BBC’s Olympic coverage, and 12m requests from mobiles for video throughout the Games
- Opening up the breadth of the Games via BBC Red Button – with 23.7m viewers to the 24 SD, HD and Freeview streams throughout the Games, and every single stream seeing at least 100,000 viewers
- Over a 24 hour period on the busiest Olympic days, total traffic to bbc.co.uk exceeded that for the entire BBC coverage of the FIFA World Cup 2010 (matches) – on the busiest day, the BBC delivered 2.8 petabytes, with the peak traffic moment occurring when Bradley Wiggins won Gold with over 700 Gb/s
(Source : BBC Media Centre)