As audiences moves towards multi-devices and evolving platforms, broadcasters have little choice but to engage with them to reach younger audiences and to enhance the user experience. Public service radios across Europe are developing new interactive content and enhanced services to build a digital future.
Multimedia Meets Radio provides a showcase for the best examples of digital content. It is also a forum for exploring strategies for exploiting the synergies between traditional, linear radio and the internet.
The annual event aims to bring to the attention of our Members the very best in ideas and applications, including Internet, social media and mobile services.
At #MMR12 you will hear first-hand insights from key media players, with invited speakers representing Apple, BBC, Radio France, Swedish Radio, Swiss Radio, RAI, Soundcloud and Spotify, amongst others.
MMR12, is taking place in Torino on 19th and 20th September at the kind invitation of the Prix Italia. Registration is free for all EBU Members.
For more information on the event please click this link, or click here to download the hotel booking form supplied by Prix Italia.
(Source : European Broadcasting Union)