Thursday, August 02, 2012

RAJAR: BBC stations stand out in strong quarter for digital radio

Digital-only stations Radio 4 Extra and Radio 1Xtra posted record figures in a quarter that saw digital radio account for nearly a third of all listening, according to figures published today by RAJAR.
  • Record audiences for Radio 4 Extra and Radio 1Xtra
  • All four BBC digital-only networks now reach over a million listeners
  • Figures show 31.5% of all radio is consumed digitally
Radio 4’s sister station, which specialises in broadcasting entertainment programmes from the BBC archive, attracted a record 1.64 million listeners during the period – up from 1.5m last quarter and 1.61 m last year. 

BBC Radio 1Xtra, the music network that complements Radio 1’s service to young audiences, drew 1.14 million listeners each week – its biggest total since the station was launched 10 years ago.

BBC Radio 5 live sports extra also notched more than a million listeners, with an audience of 1.07m (up from 797,000 last year and 952,000 last quarter), while BBC Radio 6 Music continued its strong performance with 1.38 million weekly listeners (1.27m last year and 1.45m last quarter). 

The figures for the measurement period (April 2 - June 24) show that, across the industry, 31.5% of all radio listening was via digital platforms, with internet radio increasing to 4.6% of the total.

Tim Davie, Director BBC Audio & Music, said: “These figures represent a strong performance across our portfolio and an industry in robust health. Last year we laid out a clear strategy for our digital stations, so it is great to see our digital-only networks breaking records and all four attracting more than a million listeners every week.” 

The figures show All BBC Radio reached 34.44 million people every week (from 34.59m last quarter and 35.53m last year) and posted a share of 54.3% (55.4% last quarter and 54% last year). 

Radio 1 reaches 11.27 million listeners every week – compared to 11.14m last quarter and 11.69 last year – and has a share of 8.3%, - from 8.2% last quarter and 8.5% last year. The Chris Moyles Show now has 6.93 million listeners every week – from 7.10m last quarter and 7.44m last year.

Radio 2’s weekly audience is 14.46 million – from 14.56m last quarter and 13.97m last year. It had a share of 16.1%, from 16.8% last quarter and 14.9 last year. The Chris Evans Breakfast Show drew an audience of 8.95 million listeners every week – down from last quarter’s near-record of 9.23m but up on last year’s 8.67m.

Radio 3 has 2.04 million weekly listeners – compared to 1.9m last quarter and 2.17m last year. The network’s share is 1.2%, from 1.1% last quarter and 1.3% last year. 

Radio 4 posted a weekly audience of 10.52 million, from 10.31m last quarter and a record 10.85m last year. Its share is 12.1% - compared to 11.9% last quarter and 12.4% last year. The Today programme has 6.76 million listeners each week, from 6.66m last quarter and a record 7.18m last year.

BBC Radio 5 live recorded a reach of 6.15 million, from 6.36m last quarter and 6.54m last year and combined reach with sister station 5 live sports extra of 6.36 million listeners (6.55m last quarter and 6.68m last year). Its share is 4.9%, from 4.7% last quarter and 4.9% last year.

The BBC Asian Network posted a record weekly reach of 547,000 listeners, up from 540,000 last quarter and 471,000 last year. BBC World Service posted a UK reach of 1.39 million (1.3m last quarter and 1.72m last year), while BBC Local / Regional radio reached 8.96 million listeners per week - from 9.9m last quarter and 9.65m last year. 

(Source : BBC  Media Centre)

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