RadioBiz of South Africa reports: Joint chairpersons of Cape Town Radio (Pty) Ltd, Anant Singh and Dr Ernest Messina announced that the company’s brand new radio station will go on-air in mid-March this year. They also announced the appointment of an experienced executive team comprising of Managing Director, Tony Mallam, Programme Director, Clive Ridgway, Head of Talk Content, Lizma van Zyl and Marketing Manager, Nomfundo Calana, all of whom come with a wealth of knowledge.
Singh commented: “We are excited about launching a brand new radio station in Cape Town. Our format is based on extensive research and it is designed to deliver to the market the under-served elements of talk, news and current affairs, especially in the Afrikaans language. Additionally, the station will take heed of what our listeners want to hear and this will further inform our content. For us, we are very excited that the station is a venture following Cape Town Film Studios and we are confident that it will meet with the same success.”
Dr Messina added: “We will further develop vibrant new radio talent who will be supported and nurtured by experienced professionals in our team. To this end, we are convinced that we have assembled an experienced and formidable team who has the necessary skills, passion and commitment to ensure the long-term viability and sustainability of the station. Our objective is to establish and develop it to become the Number One radio brand in Cape Town.”
Says Managing Director, Tony Mallam: “The station, which will broadcast in both Afrikaans and English, will be a hybrid talk and music station and will broadcast live 24/7 in the Cape Town Metropolitan area.”
(Source : RadioBiz, South Africa)