Media Mughals report: "Radio remains the undisputed leader among the various means of communication," according to the survey conducted by various research organizations, including All India Radio's National Audience Research wing.
According to industry sources, fast-growing mobile market and cars have contributed largely in this direction. Indian Readership Survey (IRS) report says that share of radio listenership on mobile phones has increased from 20% in 2009 to about 30% in 2011-12.
Future growth in listenership is expected to come from increased penetration of FM radio in smaller cities as phase III licenses are expected to be issued later in this year.
According to industry sources, fast-growing mobile market and cars have contributed largely in this direction. Indian Readership Survey (IRS) report says that share of radio listenership on mobile phones has increased from 20% in 2009 to about 30% in 2011-12.
Future growth in listenership is expected to come from increased penetration of FM radio in smaller cities as phase III licenses are expected to be issued later in this year.
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(Source : Media Mughals)
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