By James Cridland, the Managing Director of Media UK, and a radio futurologist: a consultant, writer and public speaker
On Sunday night I wanted to listen to the excellent "Q the 80s", a
programme I'd seen promoted on Twitter. This is on a station called "Q Radio"
in the UK; so I turned on my DAB radio, and scanned in vain through the
station names: it turns out it isn't on DAB in London. I flicked to
internet radio mode, and did a search for "Q" - which didn't find
anything relevant; for some reason that station isn't on my Pinnell
Supersound II. I turned on the telly, and found it on Freeview.
This is not a good user experience.
As I'm saying a fair amount in my conference speeches, in the analogue world (and even in the HD Radio world) we bizarrely expect listeners to tune in using frequencies, not station names. Multi-platform radios start with a menu listing a bewildering choice of platforms, when the only thing anyone wants is content.
I notice that I haven't blogged about the Radioplayer concept radio, which is a foolish thing, because it was unveiled at the Radio Festival last November, and I had a peek of it later that month.
This is not a good user experience.
As I'm saying a fair amount in my conference speeches, in the analogue world (and even in the HD Radio world) we bizarrely expect listeners to tune in using frequencies, not station names. Multi-platform radios start with a menu listing a bewildering choice of platforms, when the only thing anyone wants is content.
I notice that I haven't blogged about the Radioplayer concept radio, which is a foolish thing, because it was unveiled at the Radio Festival last November, and I had a peek of it later that month.
Read the whole story
(Source : mediauk)
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