Singapore’s MediaCorp will celebrate its Golden Jubilee of television broadcasting with a year-long intensive media blitz kick-starting this weekend.
The campaign includes a line-up of branded special programming anchored by each channel, which will allow audiences to enjoy a whole new experience while viewing television, via multi-platform, second screen and on-ground vehicles.
“Singapore television has come a long way from its pilot service 50 years ago. It transited to colour in the 1970s, and to the digital form we know it today. As we celebrate this milestone anniversary, we want to thank all our viewers who've grown up with us, cried with us, laughed with us. We're also reaching out to a new generation of viewers who want to be engaged via social media. Whatever the form, we will strive to innovate and improve ourselves so that MediaCorp continues to be an integral part of the lives of Singaporeans” said Shaun Seow, CEO, MediaCorp.
This year-long jubilee celebration will culminate in a grand Variety countdown Special, simulcast across the four main channels (Channel 5, 8, Suria, and Vasantham) on New Year’s Eve 2013.
(Source: Asia-Pacific Broadcasting Union)