Singapore’s MediaCorp will celebrate its Golden Jubilee of television
broadcasting with a year-long intensive media blitz kick-starting this
weekend.
The campaign includes a line-up of branded special programming
anchored by each channel, which will allow audiences to enjoy a whole
new experience while viewing television, via multi-platform, second
screen and on-ground vehicles.
“Singapore television has come a long way from its pilot service 50
years ago. It transited to colour in the 1970s, and to the digital form
we know it today. As we celebrate this milestone anniversary, we want to
thank all our viewers who've grown up with us, cried with us, laughed
with us. We're also reaching out to a new generation of viewers who want
to be engaged via social media. Whatever the form, we will strive to
innovate and improve ourselves so that MediaCorp continues to be an
integral part of the lives of Singaporeans” said Shaun Seow, CEO,
MediaCorp.
This year-long jubilee celebration will culminate in a grand Variety
countdown Special, simulcast across the four main channels (Channel 5,
8, Suria, and Vasantham) on New Year’s Eve 2013.
(Source: Asia-Pacific Broadcasting Union)
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