South Africa: The social climax of radio stations

By Boitumelo Mmakou

 

Currently, radio stations have to compete not only amongst themselves but with the evolution of the internet. People can get information whenever they want to, and download music they want to hear off the internet without having to tune-in to any radio station. Hence the reason why radio stations across the globe has a huge reliance on social media. Social networks such as Facebook have become the perfect way to interact with the listeners.

Metro FM, an urban radio station that thrives on making sure that both their young and old listeners interact with the station. Metro FM gains over 1 136 fans per/week making over 5 260 fans per month, this according to the Social baker, a social media analytics platform established in 2009 to allow all kinds of brands on the social network to compare, contrast and measure themselves to their competitors, in order for the brands to become more effective and maximize their brand through the social network.

5FM which marks itself as a youth radio station with drive and passion to entertain its audience has more than a 90% fan base in South Africa, and just above 1% of fans in the United Kingdom, United States and other neighbouring countries. 5fm has fast become a leading radio station of its kind to have a fan growth of a 748 fans per week. Social Bakers states that 5FM gains around 3 375 fans per month. The station is one that is constantly interacting with the fans.

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(Source: Radio Biz, South Africa)